Altera

Art directed loader for Altera studio where photos slide from side to side like a pendulum before the studio's motto reveals with the lead architect.

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For example here, red gives a sense of elevated urgency which can tie in a mission of sustainability. Your studio now has a highly premium feel to it.

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Maybe you make luxurious passive solar homes and you don't want to look like a local environmental org. Don't always think about broader context, it's often neglecting the uniqueness of each business, individuals owning these businesses and their clients.