Art Direction
Strategy
Design
Inspired by the laid-back vibes of SoCal surfing, beach houses, and warm tones, this project’s visual identity captures the essence of coastal living.
The loader animation is all about creating a sense of flow and ease, reflecting the project's overall theme. For the hero section, the image scales up with subtle offsets and a slow, smooth zoom. This adds depth and movement, perfectly complementing the relaxed yet dynamic aesthetic.