Art Direction
Strategy
Design
This design concept was developed for the company behind the construction of a renowned museum. Drawing inspiration directly from their portfolio of projects, I reused key colors to create a cohesive visual connection with their past work.
To reflect the company’s reputation for class and elegance, I selected a typeface that exudes sophistication and paired it with a subtler body typeface for enhanced readability and clarity. The layout approach leans into an editorial aesthetic, exploring the concept of space in a way that mirrors the fluidity of large-scale social infrastructures. These layouts are intentionally flexible, breaking away from rigid structures to reflect the dynamic and innovative spirit of the company.